Over the last several years, things have been moving at a fast pace at Eu Yan Sang Malaysia. We’ve expanded outlets, introduced many new products and variants and also started acquired new businesses. We’ve also been very active on the A&P front with the numerous campaigns and programs as well as activities to promote culture and contribute to various charities.
Along with all the above, we’ve also made significant strides in sales growth and while we mainly had Chinese-speaking consumers in the past, we now have a much wider circle that includes English-speaking customers as well, thus an English-medium publication is most timely.
As a means to keep our business associates informed on all the various activities and developments at Eu Yan Sang, we’ve produced this quarterly edition of NEUS which essentially provides an update of “what’s new and news at Eu Yan Sang”.
NEUS will be an AAA concept – its focus will be on Activities, Advances and Accomplishments at Eu Yan Sang. Thus, the scope of its contents will cover :
- local corporate and organisational news
- key personnel and outstanding staff in EYS
- major international or HQ news and developments
- key marketing and promotional activities
- product news
- community and cultural projects
- charity projects
- other special interest features
Besides providing a recap of some of the key happenings, NEUS will also offer a preview of upcoming activities. For example, Eu Yan Sang hampers have always stood out as special Chinese New Year gifts and with the lunar new year round the corner, we’ve dedicated a full centrespread in this issue to the 2011 gift collection.
With better information and a better appreciation of the Eu Yan Sang business, we believe our business associates will be able to have a deeper understanding of the direction and focus of the company, thus strengthening their ability to participate and contribute as more effective partners in our ongoing quest for growth.
As we build the Eu Yan Sang business, we’re also building stronger bridges with our business associates and together we will aspire (and perspire) to greater heights.